Author: Walter Isaacson
Year Of Releasing:2011
Review about this Book:
The book starts right from his birth parents
which put him under adoption. His adopted parents raised him very
affectionately and loved him very much. From childhood onwards he is a bit
different from others. He is crazy enough to call directly the chairman of HP
regarding an instrument he need. From childhood he interested in new designs
and with the help of his friend Steve Woznaik who together started APPLE. He
was very interested in simplicity from Zen way of life which he imbibed in his
lifestyle. He left the college as he was not interested in the subjects and
don’t want to spend his parents money on
things which he is not interested.
After making his friend enlighten about the
range of the product he invented and
make it sell instead of giving it for free. They started the company of
manufacturing the APPLE I in his father’s garage with the help of family and
friends. Later they shifted to another place and there they implemented APPLE
II which is more stylish and simple. It went very well in market and gave them
huge profits.
With the same enthusiasm they released APPLE III
which was not a great success in the market. Later they released MACINTOSH
which was one of best APPLE product. Jobs presented his product with a good
style and it was the best personal computer of that time. After the release of
MAC, APPLE went for public and Steve Jobs has become a millionaire at the age
of 25.
He was not an ordinary person to deal, he was a
straight forward person, if he doesn’t like something, he would say it on the
face, his arrogance, his negligence, and his poor public relations make him a
bad guy in the minds of his employees. He used to scold employees about their
work, he used to copy his employee’s ideas and promote it as if it is his own.
But Jobs is not an easy person, he used to
motivate employees, he used to persuade them to gain greater goals, he used to
make them involve in the work. His employees used to think that he has a
Reality Distortion Field which neglects the truth.
He became father unintentionally at the age of
23 which he kept the issue aside as if he is not responsible. Because of his
behavior and many other minor issues he was thrown away from Apple. He was
thrown away from the company which he started. Later he started his own company
and named it as NEXT. It was not as successful as the previous one. He also
acquainted an Animation company named PIXAR. Later they made movies like Toy
Story with Disney. Disney is the major producer where as Pixar was a minor one.
Even though he didn’t satisfied well with Next but his crest for success was done
with Pixar. With collaboration with Disney they made many movies which were
huge success in the box office.
In his absence Apple didn’t went very well and
that made him to come back to the company as Interim CEO. He removed all the
board of directors and brought people who he thinks are ‘A’ range. He promoted
the company in such a way that it is a Rebel
company. ‘Think different’ was a slogan they promoted on their campaigns
which attracted youth.
They launched a new product iMAC which was made
of glass through which the users can see the inner parts of the system. He was
so perfect that inner parts of the
system like micro processers, circuit boards should also be beautiful
even though it was not visible to the outsiders. But for iMAC it was indeed helped,
his perfectionism made the product a super success.
Later they launched iPod which contains 1000
songs and can fit in a pocket. It was huge success that half of Apple revenue
came from it. Later he introduced Apple store which people received very well.
Later Apple introduced iPhone, then iPad, their
success was known to everyone. In his last days he suffered with cancer and
died at the age of 55. At time of death he has 4 children and wife Laurene
Powell.
His aggressiveness, his passion, his determination,
his hard work, made Apple one of the best companies in the world. He changed
the lifestyle of mankind with his
charisma. The history will definitely remember him.
Written by,
SIDDHARTHA.
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